Keypad : RC Division Our keypad business focuses on growth markets, such as mobile phones, which account for approximately 60% of segment sales, as well as digital cameras, automobiles, computers, and medical equipment. Our keypads for mobile phones are renowned for their design appeal and processing technologies, which enable them to be tailored flexibly to sophisticated design requirements. As such, Shin-Etsu Polymer is the industry leader, with a 25% share of the global market. In addition to domestic mobile phone manufacturers, we are expanding our business with prominent overseas companies, such as Nokia, Motorola, and Sony Ericsson, and around 70% of our keypads are produced overseas. Demand is increasing for automobile-use keypads from the perspectives of maneuverability and safety. We are expanding our business by taking advantage of the high quality and technological prowess of our products. more details
		Inter-Connectors : Connector Division Shin-Etsu Polymer's inter-connectors are widely used in LCDs. In other applications, we are focusing on connectors for digital cameras and other electronic devices, which are becoming thinner and more compact. Going forward, we will strengthen our ability to promote new products using advanced materials, processing, and evaluation technologies. These products include mounting connectors for semiconductors, view control films, flexible printed circuits (FPCs), and thin-substrate mounting carrier plates. By doing so, we will continue to enhance our ability to address a broad range of more details
		OA Device Components : High Performance Rubber Products Division In this category, we provide products for use in industrial-use printers, including multifunction devices. Strengthening our responsiveness to the rapidly growing color printer market is a key priority. With our competitive edge in conductivity control technology, dimensional precision, and roller surface characteristics, we boast the top share of the global market for semiconductive silicone rubber rollers. Looking ahead, we will strengthen our ability to meet the needs of customers with our semiconductive rollers and copy-belts, and further raise our profile in the color printer market. more details
		View Control Film (VC-Film) Shin-Etsu VC-Film is louver sheet for view angle control and visibility improvement. VC-Film is constructed of minute black silicone rubber louvers that are placed in a transparent silicone rubber. Two polycarbonate film is layered on outer surface. more details